A PREMIER EXPERIENCE
May 17th, 2025
Maverik Center, Salt Lake City, UT
20+ Speakers
3 Levels Available
Official Invitation
Join elite voices and leaders in the world of business, leadership, and what's happening right now in the world to maintain and get a better edge on your self and your life.
Front Row / VIP Seating: $5,000
Includes: VIP Lunch with the Event Speakers
Floor Seats: $597
Lower Bowl: $197 - $397
VIP FRONT
ROW SEATING
Guaranteed seating in the first four rows in front of the stage
Backstage Lunch with Speakers
"VIP only" Entrance
FULL VIP PACKAGE
Access to the VIP Mastermind at Mansion with speakers the night before the event.
Guaranteed seating in the first four rows in front of the stage
Backstage Lunch with Speakers
VIP Mastermind
Elite Access Only — Join the top producers, trainers, and 7- & 8-figure earners.
Brotherhood at Your Level — Connect with men who match your fire before the main stage.
The Arena Before the Arena — Where power players align and moves get made.
A comprehensive day you cannot get anywhere else, in any other book, podcast, or inspirational YouTube video.
What happens when you finally bring Power, Purpose, Production, and Profit into alignment with the Core 4?
Super Bowl Champions, Silicon Valley Super Stars, Celebrities, and Your Everyday Joe Have All Used This Method To Scale Their Leadership & Business Since 2012.
From the desk of Garrett J. White
Founder, Creator of Wake Up Warrior
Brother,
If you’re reading this, it’s because something in you knows there’s more:
More than the stress. More than the silent pressure.
More than just surviving in business, marriage, and fatherhood.
I created Man In The Arena Tour with my partner Dan Fleyshman not as another motivational event, or a place where men sit, listen, and take notes they will never use. Because let's be honest: most men are checked out, burned out, or numbing out.
And yet, the world has never needed strong, engaged, and initiated men more than it does right now.
Over the last 13 years, we’ve helped more than 70,000 businessmen
scale their companies without burning down their marriages, their health, or their sanity — using a proven system called the Warrior’s Way.
For this event, I’ve brought together 19 of the most influential, battle-tested men in business, leadership, mindset, marriage, and performance — each one a living embodiment of results. These aren’t theorists or influencers. These are men who have built, bled, and broken through in every area that matters.
Together, we’re delivering a full-spectrum experience rooted in the Warrior’s Way — not just ideas, but actionable frameworks that drive clarity in business, power in relationships, and purpose in how you lead. This is your rare chance to learn from the very few who walk the talk… and walk it well.
This is your moment to rise — not as a man with all the answers, but as a man ready to get back in the fight.
Welcome to the Arena. We’ll see you on the floor.
Get Into Power
Body - Build a strong, capable body that supports your leadership and stamina.
Being - Connect deeply to the source of your strength. Spiritual alignment amplifies your authority.
Balance - Lead your home like a king, not a tyrant. Real power is felt, not forced.
Business -Lead with clarity. Decide with certainty. Own your outcomes.
Unlock Production
Body - Your body is the first battleground. Taking care of it honors your role as protector and provider.
Being - Discover why you're really here. Stop surviving - start living from mission.
Balance - Your wife, your kids - they are not distractions from your mission. They are your mission.
Business -Profit without purpose is a slow death. Build something that outlives you.
Maximize Profit
Body - Daily habits, discipline, and physical consistency fuel your ability to perform at a high level.
Being - Clear direction reduces hesitation. It helps you act with focus and intention.
Balance - Meaningful relationships require daily attention, not just grand gestures.
Business - Structure your time and systems to scale with efficiency and consistency.
Unlock Purpose
Body - Better health leads to better decisions, sustained output, and long-term energy to lead in all areas.
Being - Inner clarity leads to outer stability — in business, family, and leadership.
Balance - A healthy home life enhances every other part of your life. When it works, everything works better.
Business - Build wealth with intention — to create freedom, opportunity, and impact.
You are a businessman who values legacy, is focused on your family, and you want your edge back as a man.
You are a high level executive leading teams of people, face a lot of pressure as a leader, and want to learn how to do it better.
You deeply value fatherhood, being a great example to your children, and want to learn how to be the best dad you can.
You not only desire, but are committed to creating a deeply committed, connected and passionate marriage you crave to experience daily.
Whether you've been to an event like this before, or this is your first -- you're a man who values operating in absolute excellence, and want to be around other businessmen who value this.
BEFORE THE EVENT
Reacting instead of leading
Avoiding hard conversations with wife and kids
Numbing stress with distraction (alcohol, scrolling, porn.)
Building a business but neglecting the body
Lacking direction and spiritual connection
Living in silent frustration and burnout
Trying to do it all alone
Confusing activity with progress
Feeling like an imposter in the role of “man of the house”
Waking up tired, disconnected, and out of rhythm
AFTER THE EVENT
Leading with presence, not pressure
Showing up consistently as a husband and father
Prioritizing fitness, energy, and self-respect
Taking bold action in business with real structure
Delegating with trust, not control
Rebuilding intimacy and respect in marriage
Setting clear standards — and living them
Building connection at home and momentum at work
Facing problems with courage and calm
Owning the role of protector, provider, and producer with pride
Don't believe us?
“Garrett, your influence on me got me to influence thousands.
I've never been more prepared in my life like I am today! I can walk through the dark and not be afraid.
I trust myself,
that alone is all I need. Thank you from the bottom of my heart!”
AZ Araujo, CEO & Founder
“Before Warrior, I had a lot of success, but due to struggles and setbacks, I was leaking Power across many areas of my life.
I came to Warrior to ultimately prevail, and that's exactly what I experienced with Warrior.”
Forrest Walden, CEO & Founder
“I was tired of good, and
I was looking for great.
I found Warrior and this brotherhood of elite men that say NO to mediocrity and only accept excellence in their lives.
Since learning the Warrior's Way, my business, family, and life have been changed forever!”
Nick Long, CEO & Founder
“There are few people on earth that will move you like Garrett.
His message has transformed people's lives at a rare level!”
Russel Brunson
This event is designed for married businessmen with children, yet we welcome any man who's looking and seeking more in their life across the board. Our curriculum is catered towards the unique challenge that comes with being a father, husband, and business owner all at once... but a single man, or divorced man, who's an executive or even an employee will get incredible value from the day. We welcome you.
Many events give you information and inspiration. But for a modern man, this is not enough. The Man In The Arena is engineered around 4 core areas of life, based on 13 years of running over 70,000 students through predictably growing your life. This is not theory, this is not hype, we're not high-fiving each other and yelling affirmations. This is a comprehensive day of working, building, and focusing on your Body, Being, Balance, and Business. Hour-by-hour, no other conference gives you the carefully crafted journey to having a blueprint at the end of the day, ready to smash the rest of your year. This is not random speakers just yelling about motivation and "being better". You can find that on instagram or on any other podcast. This is about condensing 1 year of insight and focus into 1 powerful day, and it's proven to create material change and transformation in your life, and everyone else around you.
You get access to the full immersion of the Man In The Arena Tour experience in Salt Lake City, UT. You also get access to a pre-training experience and extra course work created by Dan Fleyshman and Garrett J. White.
Front row seats include lunch, all other seat options do not. However, there are multiple places to eat inside of the stadium that will be open for business, along with areas within short driving distance outside of the stadium as well as food trucks within the vicinity.
This event is designed as a brotherhood, a space where men can train, connect, and be brutally honest about the challenges they face as husbands, fathers, and leaders. We honor the women in our lives who are in fact our motivation and purpose for growing, but in this case, we have designed an environment specifically for businessmen.
No. This event is designed for men of all races, creeds, orientations, religions, and beliefs. We are unified by the very simple and common bond of wanting to be better men, have a better life, and be better for those we're responsible for and committed to. When we talk about God, if this makes you uncomfortable, please know the speakers will not force any beliefs on any of the attendees. We are men of all kinds of faith, and the room will be focused on you simply becoming MORE. Not on pushing any spiritual message or agenda.
Amazing question we've received many times. Thank you for voicing it. Over the last 13 years, we've graciously welcomed and accepted the very real doubts and hesitations that the wives and partners of our students have heard. Due to the masculine nature of this event, it can seem intense, threatening, and people have even called this cult-like behavior. First of all, we hear their concerns, and we are here to build up your man, to send him back home as a more present, focused, confident and committed man for his marriage, family, and business. This event is designed to help your husband become more accountable and determined to improve your life in every way possible in devotion and love. Rest assured, you will be glad your husband attended.
The night before the event, the speakers and all the VIP party ticket holders will be getting together for a night of networking and fun at a local mansion. This is your opportunity to spend time with these high level individuals, resulting in new connections, opportunities and more.
You can check into the stadium starting at 7am local time (MST). The event will start promptly at 8am and run until 11am when we break for lunch. We will continue the event starting at 12pm and run until around 7:30 pm.
EXPLORE TICKET OPTIONS
DAY
TRAINERS
BUSINESS MEN
EXPLORE TICKET OPTIONS
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